Red Bags and WeChat (Weixίn): online collectivism during massive Chinese cultural events

Title: Red Bags and WeChat (Weixίn): online collectivism during massive Chinese cultural events
Creator: Holmes, Kyle; Balnaves, Mark; Wang, Yini
Relation: Global Media Journal Australia Vol. 9, Issue 1
Relation: http://www.hca.westernsydney.edu.au/gmjau/?p=1770
Publisher: University of Western Sydney
Resource Type: journal article
Date: 2015
Description: 600 million mobile phone users in China daily use their mobile phones to engage with social media, whilst a similar number use the internet. In 2014 China is poised to become the world's largest economy, overtaking the United States of America. Understanding the Chinese culture within the modern context of social media for foreign businesses is increasingly important. With an internet penetration rate of only 46%, the growth potential for China's e-commerce markets is staggering. By examining the use of the mobile phone application WeChat (Weixίn) as a case study during the 2014 Chinese Lunar New Year festival, this paper explores how traditional collectivist values of Chinese society are emerging online. We argue that social media is supporting China's traditional values by virtually linking a vast collectivist society.
Subject: social media; Chinese culture; WeChat; Red Bags
Identifier: http://hdl.handle.net/1959.13/1316124
Identifier: uon:23082
Identifier: ISSN:1835-2340
Language: eng
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